Let me present you with a few facts about emails and the use of email marketing in business:
- 73% of millennials identify email as their preferred means of business communication.
- The number of email users worldwide is forecast to rise to 9 billion by 2019.
- Nearly 105 billion emails are sent each day; this number is expected to reach 246 billion before 2020.
- 28% of consumers would like to receive promotional emails more than once per week.
- Gmail has 1 billion active users worldwide. (Statista, 2016)
- Segmented and targeted emails generate 58% of all revenue. (The Direct Marketing Association, 2015)
Pretty impressive, right?
So, this may have you pondering, “Why haven’t we tried email marketing before?”
So, why choose email marketing?
We understand that deciding where to spend your marketing dollars is not an easy decision. Or one to be taken lightly. We all want the most bang for our buck. The best return on our investment.
We know that the main aim of any of your campaigns is to attract new customers into your business and to keep your existing customers coming back for more. You need to choose your medium wisely. You don’t have the time or the resources to put into something that isn’t going to bring you the results you desire.
Email marketing is a fast and cost-effective solution which gives you the power to reach your customers immediately. It allows you to reach them in a place where they visit every day – their email inbox.
We are constantly coming up with fresh, exciting and innovative ways for our clients to use email marketing to build customer relationships and garner up new business.
8 Reasons You Should Be Using Email Marketing for Your Business
Email marketing builds credibility.
Credibility sells! People want to do business with people they know, like and trust. Through the use of email, you have the ability to build credibility with your audience by sharing helpful, fun and informative content.
Email marketing strengthens relationships.
Strong customer relationships are paramount to any business. If you want to build strong relationships with your customers, you should have an effective communication tool in place to do so. This will give you the ability to communicate often with the people who matter the most to your business. Your customers. Email helps to keep people engaged with your business throughout the year, through busy periods and quieter periods.
Email marketing improves communication.
Your business needs a reliable way to communicate with your customers. Email is a communication channel you can trust for this purpose. Keeping your customers up-to-date on developments in your business and upcoming events or offers keeps them interested. This constant communication gives your customers a sense of belonging and inclusion – basic needs every human wants to experience.
Email marketing helps to build your brand.
Through the use of email, you can build, maintain and strengthen your brand. Strengthening brand recognition with your current and potential customers will help to extend your reach when people forward or share your message with their friends. It will help to establish credibility upfront, and people will know that your business is the one that they should choose.
Email marketing boosts sales.
An interested audience who love receiving updates from your business will make you think differently about how you can boost sales throughout the year. This is especially useful if your business suffers slower periods which you can anticipate ahead of time. Slow period approaching? Shoot out an email to your loyal following with a special offer for the slow period, and BOOM, just like magic, your slow period will no longer be slow.
Email marketing helps you to stay top-of-mind.
This is, perhaps, one of the main reasons your business should be using email marketing. Your regular updates, in the form of relevant content, will help you stay top-of-mind and build credibility with your audience. While some of these will not act right away, your audience will be aware that you have the solution to their problem when they need you. Additionally, you will be top-of-mind when your audience are recommending to their friends, and the best customers and clients are gained through referrals.
Email marketing adds a personal touch to your marketing.
Most other marketing channels often limit your ability to customize your message for your different audience groups. With email marketing, you have the ability to group your audiences into ‘lists’ and communicate with different audiences based on their interests, location and more. Email marketing also gives you the ability to customize your marketing specifically to each customer through the use of merge tags, e.g. you can batch send one email which will be tailored to each customer with their name in the greeting.
Email marketing grows your audience.
It’s not always easy to stand out in a crowded market. Email marketing allows you to build an audience that is interested in hearing what you have to say, lessening the need to pay for other advertising channels.
Over to you!
We’ve shared 8 great reasons with you as to why you should be using email marketing in your business – but that barely scratches the surface!
We would love to hear from you in the comments below…Do you use email marketing in your business? What is your favorite email marketing tactic? If you could add another reason to use email marketing, what would you add to our list?
Do you have a friend who could benefit from the information in this blog post? Feel free to share it with them!
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To speak with our team about how email marketing could help your business, simply click HERE, fill out the form, and we will be in touch to discuss your options.
Author: Ricky Peters, Founder of Black Sheep Social
Ricky, a qualified Chartered Accountant, founded Black Sheep Social in 2017 to do something different than the corporate world he was used to. With big dreams and goals of creating a business that helped people grow their businesses and fulfill their dreams, he has created a company that creates reliable results, consistently.