As some of you may have heard, last week Mark Zuckerburg announced some major changes to the Facebook Newsfeed.
In a Facebook status posted on 12 January, Zuckerburg stated:
The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.
As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.
You can view the full post here.
What is the reason for the changes to the newsfeed?
Facebook began as a “social” network. It’s aim was to facilitate connections and interactions between friends and family on the internet.
They now feel as though the “social” aspect has dwindled from their platform. In its place “fake news”, clickbait articles and advertisements have surfaced.
Research found that users were spending their time scrolling through the newsfeed passively, watching videos and reading articles without interacting with others.
Facebook’s aim is to facilitate more meaningful interaction between people and make the platform more enjoyable for it’s everyday users.
So what does this mean for you and your business on Facebook?
The changes to the ordering algorithm for the Newsfeed is one of the most significant changes Facebook has made to its platform in years.
Facebook users will now begin to see more posts from their friends and family and less advertisements from businesses.
The Key Takeaways for You and Your Business
- Facebook will now start demoting posts which are baiting engagement (e.g. posts that are asking users to like, share, comment on a post).
- There will need to be a move to storytelling and people to encourage meaningful, organic interactions.
- Your business updates should now be encouraging interactions with your target audience. Ask more questions and interact with your followers in the comments section.
- There will be a move toward high quality content. Position yourself correctly to fall into this category.
- Putting more focus on Facebook ads will now be more important than ever for businesses who are wanting to reach their audience.
- Plan for the future – diversify your advertising budget. While Facebook will remain a large playing field for your advertising ventures, explore other avenues such as Instagram, Twitter, LinkedIn, Snapchat, Google Adwords and email marketing.
These changes will begin rolling out as early as this week. If you don’t have your advertising strategy planned for 2018, now is the time!
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