Effective Direct to Consumer Marketing

Made Simple.

We Help DTC Brands To Grow…

Effective ecommerce marketing services are more important than ever, but in the real world, most DTC brand owners don’t have enough time, patience, or cash to learn the ropes themselves.

Growing and scaling an in-house team brings more headaches, and employment-related expenses (not to mention the cash-drain involved with recurring software subscriptions!).

We believe that all DTC brand owners deserve affordable access to high quality DTC marketing services, and the people and things they need most.

So we’re changing the game.

DTC marketing agency
DTC Marketing agency


Black Sheep Social are a team of specialists in social and pay-per-click management for direct-to-consumer eCommerce brands who are looking to grow a loyal following and get their products into the hands of their target market.

Our team are experts in their field, enthusiasts in yours, and specialists in targeting and growing your audience, managing your advertising and creating a positive return for your direct-to-consumer eCommerce brand.

What Our Clients Say About Us


Ricky Peters is the founder and owner of Black Sheep Social. 

Prior to starting Black Sheep Social, Ricky worked in the finance field as a qualified Chartered Accountant, managing a team responsible for preparing annual financial reports for multi-national investment funds. He brings a wealth of experience in sales, marketing, finance and consumer behaviour.

Ricky enjoys travelling and has a passion for cars, music, and movies. In his spare time, you’ll find him with a business book in one hand, and an Xbox controller in the other.

Black Sheep Social works with direct to consumer brands to help them grow their revenues, optimize their marketing channel performance, and give brand owners the freedom to take back their most valuable asset – their time.